How do we make customers actually wait 12 days to open everything?”🥰 — A client asked us this.
Three months ago, a European skincare brand client came to us frustrated: “We do advent calendars every Christmas, but they all look the same — 24 identical little doors. Customers tear through them in 3 days. The ritual is gone, and social shares keep dropping… Is there a box that makes people genuinely look forward…
